REASONS TO MAKE A NEWSLETTER AS AN ESTHETICIAN

Nowadays, more and more businesses are resorting to regular newsletter mailings to stay in touch with their customers. It is a simple, efficient and inexpensive way to reach customers and keep them informed about its various activities. As a beauty salon owner, emailing should be an integral part of your digital marketing. You will be able to keep in touch with your customers, and not be forgotten. Still not convinced? Here are 6 good reasons to write a newsletter.

1) To start on a good basis

By having the chance to hear from you frequently, your customers will feel like part of your network. After a few emails, a feeling of closeness will develop so well that they will wait for the next one to read you again.

2) To not be forgotten

In this fast-paced era, where everyone is extremely coveted and busy, giving your clients a little reminder of the existence of your salon can only be of benefit to you and them. On the one hand, you will make sure you retain your customers, and on the other, they will be more inclined, after receiving your newsletter, to remember to take time for them by visiting you.

3) To educate your customers

Use your newsletter to position yourself as a reference in your industry. Always ensure that you include informative content in your mailings, tips and advice on the use of products, beauty routines and lifestyle. Your clients will be happy to see that the specialist who takes care of their skin is one who is familiar with the products she uses and the different ingredients they contain. Remember, your clients do not want to entrust their skin to just anyone and will take comfort in the depth of your skin care knowledge.

4) To promote

Obviously, part of your newsletter should always be reserved for your offers and promotions. When we receive digital content with an offer that interests us, we inevitably become more inclined to take advantage of it. Make sure you align your advertising with timeliness and seasonality. For example, a promotion on a facial during the change of seasons will certainly be well received and will fill your appointment book.

Be sure to compile the results of each of the promotions you offer over the course of a year. At the end of 12 months, you will have a picture of what works and what does not work and will know what appeals to your customers for your future promotions.

5) To save time

Contrary to popular belief, it is not expensive to send a newsletter. There are several mailing programs available to you that won’t charge you a penny for a small contact list. These tools are intuitive and easy to use and aim to make your life easier. We invite you to read our article on the subject right here.

6) To build a client list

When your customers agree to provide you with their email address, they also agree that you can keep this information and that you can use it to contact them in the future. Building a list of contacts will help you throughout your career. Unlike social media where you lose your community information once your page is closed, your newsletter mailing list is yours and may continue to change over time. You will always be able to reach your clients throughout your career since you will have kept their contact details.

Finally, always remember that it is important to send a newsletter to your clients on a regular basis, without sending too many communications, because in this case, your clients may unsubscribe from your newsletter. You just need to find the ideal dosage for the frequency of your mailings, and voila. Do not hesitate to take the pulse directly and check with your clients how often they would like to receive your newsletter. They are in the best position to clearly indicate their preferences to you, after which you will be sure to hit the mark and be effective!