EVERYTHING YOU NEED TO KNOW ABOUT INFLUENCE MARKETING

In recent years, a new trend has emerged in marketing, influencer marketing. In fact, several major brands and local brands now use the services of influencers to promote their products and thus encourage purchase. To demystify this new trend and see how influencer marketing can be beneficial for your business, Acaderme invites you to consult the following article.

What is influencer marketing?

In simple language, influencer marketing is a new method used by companies to promote their different products and services. Content creators, or influencers as we often like to call them, are mandated by companies to promote their products and services. Contracts vary in duration and involvement, from one case to another.

The influencer is therefore paid to test and promote a company’s products. It acts as a spokesperson for the company, but in a web version. He will therefore become the social media face of the brand. Content creator involvement varies and can include Facebook and Instagram posts about the desired product, sponsored blog posts, and paid social media ads. Negotiations and fees vary greatly depending on the number of subscribers the influencer has and their visibility on the different social platforms.

It is important for companies to have a relevant selection process to ensure that the influencer who will talk about their products is credible and would be likely to use them, in addition to endorsing them in their daily life. Although the content creator is now obliged to indicate to his subscribers the content sponsored by hashtags such as #receivedproduct #ad #advertising #sponsorship, it is preferable for the influencer as for the brand, that the product fits the lifestyle of the person who represents it.

How can influencer marketing benefit my institute?

Influencer marketing aims to modify or encourage people to adopt a specific behavior, often resulting in a conversion to purchase or try the sponsored service. In other words, the influencer will talk about the product or service to his community by praising its benefits, so that the latter wants it.

In the case of a skin care institute, you have the opportunity to partner with an influencer in the beauty and well-being field and have her try your different services. She will be able to come and try your treatments and talk about them on her various social platforms. Obviously, the remuneration will be in the form of exchange. She will not pay to receive treatments in exchange for the visibility she will offer you on her media.

To put all the chances on your side and ensure success, draw up a list of content creators who interest you and who might be interested in a possible partnership with your institute. Be strategic and target those in the same region as you. If their community is interested in trying your services, it is better to work in a local context.

Remember that content creators are, for the most part, self-employed and brand associations are their main source of income. Be respectful and offer them a collaboration where both parties will win. With the quantity of quality influencers, you will certainly find the right fit to promote your institute. To get in touch with them, you can do so by sending a private message directly on their social platforms, or by email. In either case, the information for making contact will be found on their social media pages.