WHAT ARE THE MOST COMMON SKINCARE MISTAKES MADE BY YOUR CUSTOMERS?

The treatments offered in beauty salons are beneficial for the skin and make it possible to respond effectively to the needs of the latter. To take care of your skin, it is also important to have an adapted daily routine. Acaderme profiles for you the main mistakes made by customers and explains how to help them get rid of these bad habits once and for all!

 

Confused by the skincare routine?

 

After returning home, clients do not always follow the skincare routine suggested to them by their esthetician. However, respecting the advice of their skin care professional can prolong the effects of the treatment received in the cabin.

 

To prevent your recommendations from not being followed, take the time, about 5 to 10 minutes, after the treatment, to put the suggested routine in writing. Explain each step for morning and night, as well in which order she should use her products. If there is a new addition to her routine, feel free to explain it to her so that she is comfortable with the application.

 

Remember that, if the use and role of each of the products seems innate to you, it is because it is your daily job, which is not the case for the majority of your clients. For them, too many steps can quickly become confusing, and without your guidance, they may simply give up along the way. If your client doesn’t have an established skincare routine, start with the basics by offering a cleanser, lotion, and moisturizer. Once you have mastered these steps, you can add more, as the previous ones are well established.

 

Play the esthetician’s role at home

 

Clients also often tend to want to deal with their skin imperfections on their own, such as removing comedones (blackheads) and pimples, for example. This bad habit can sometimes lead to nasty scars and infections. It is your duty, as an esthetician, to explain to your clients the impact of these bad actions. Show her pictures and explain the longer-term effects that bad behavior can have on her skin. Be careful, the goal is not to scare them, but to make them aware of the impacts of the sum of these small gestures. Also take the time to warn them about the panoply of small gadgets that can be found on the web, such as a device used to suck blackheads. Although trendy and popular, these little tools are nonetheless very harmful to the skin.

 

Make-up removal before bedtime, a step not to be overlooked

 

One of the most common mistakes you can see with clients is the night time. If your clients are not avid followers of the evening skincare routine, recommend a makeup remover that can be used without water. It can then be used anywhere, your client can leave her product on her bedside table and use it just before bed … no excuse! And while she is there, nothing prevents her from storing her treatment cream next to the cleanser.

 

If your client is not convinced by the idea of ​​keeping her products next to her bed, then suggest that she get a small “skincare basket” that she can bring with her in the evening in front of the television per example. The goal remains to allow her to find a way where she can integrate her skincare routine into her evening, without feeling overwhelming and taking too much of her time.

 

The power of influence

 

Whether it’s a product seen on TV or featured by a social media influencer or family member’s recommendation, customers are exposed to a multitude of “miracle” products for their skin. Peer influence has the effect of adding new, sometimes unsuitable, products to their beauty routine. However, the skin can react badly to this new addition and even have an allergic reaction to an ingredient contained in the formula of said product. There is then the possibility of damage to the skin.

 

Be open with your customers, let them tell you about their find, and even bring it to you. You will be able to look at the list of ingredients to confirm if the product is compatible with their skin. This will give them confidence and they will be more inclined to recommend you to their network afterwards, hence the importance of being professional!