HOW TO BUILD A CUSTOMER DATABASE?

You want to promote your institute and have made the decision to create a newsletter that will be sent to your clients on a weekly or monthly basis? This is a step in the right direction that will allow you to provide excellent visibility to your business. In order to put the odds on your side and reach as many people as possible with your communications, you will need to build a customer database. Here are some tips that, once implemented, will help you obtain the contact details of your clients and potential clients.

Make the request

The simplest and easiest method is to request it directly from your customers. Once the treatment is complete, when you are at the finalizing stage, take a few minutes and ask your customers if they would like to be added to your mailing list. Explain that it is a good way to stay on top of your promotions and novelties. And be sure to indicate that all of this requires no involvement on their part and that they can unsubscribe at any time. While they may not unsubscribe from your mailings, just knowing that it is possible to do so can quickly reassure them. Include this little “pitch” in discussions with each of your customers at the time of payment. This will allow you to collect a significant amount of emails with which you will share information about your institute. Also, consider putting a small poster behind your counter inviting your customers to subscribe to your newsletter. It is important to give it visibility if you want this to be a success.

At the time of registration

Reserve a space in your customer file to subscribe to your newsletter. You will therefore instinctively ask your new customers if they authorize their subscription to your newsletter. In the same way as for your current customers, take care to indicate to them that a registration does not oblige them in any way for the future. At this rate, you will see your database grow rapidly.

Effective use of social media

Your Facebook page is the showcase of your business. The people who follow you do this to learn more about you, but also about beauty and professional skin care. Take advantage of the enthusiasm of your community to offer them even more exclusive and promotional content by subscribing to your newsletter. By promising them unique content, you can easily convince them to subscribe. All you have to do is keep your word and deliver the goods!

The website, a must

Obviously, if you have a website bearing the image of your institute, it is essential that you have a registration form for your newsletter. Nothing very long or complicated, these few steps will be enough for your customers to receive your various communications on a regular basis. No

need to reserve a lot of space for it, the registration area for your newsletter can be located in the header or the footer of the page, in order to be visible on all pages of the site.

The contest, a good tool

And to get yourself a new clientele, consider organizing a few small contests during the year. Advertise it on your social networks and in your institute, making it clear that the winner will be disclosed only when you send your next newsletter. This is a good sign-up incentive. All you have to do is create interesting content with each of your mailings in order to retain the new customers you have obtained through your contests.

In short, there are several methods that will allow you to grow your customer database, you just need to use the methods with which you are most comfortable. And remember that in case of need, our specialists at Acaderme are always available to help you and accompany you towards the success of your business!