In recent years, a new trend has emerged in marketing, influencer marketing. In fact, several major brands and local brands now use the services of influencers to promote their products and thus encourage purchase. To demystify this new trend and see how influencer marketing can be beneficial for your business, Acaderme invites you to consult the following article.

When working independently in the field of aesthetics you will need insurance. Several options are available to you, depending on your situation: self-employed worker in a salon or at home, self-employed worker with her own premises or building, with or without an employee…. There are almost as many combinations of insurance types as business types. In all cases, you must take the time to analyze your needs and shop around for your insurance.

“An esthetician is not a salesperson! ” It is totally true! As an esthetician, your role is not to sell products, but to help your clients achieve their beauty goals. And this also means using quality products in their at-home skin care routine. Your customers come to you to achieve a goal, and it’s your job to help them do it the best they can.

You want to promote your institute and have made the decision to create a newsletter that will be sent to your clients on a weekly or monthly basis? This is a step in the right direction that will allow you to provide excellent visibility to your business. In order to put the odds on your side and reach as many people as possible with your communications, you will need to build a customer database. Here are some tips that, once implemented, will help you obtain the contact details of your clients and potential clients.

Nowadays, more and more businesses are resorting to regular newsletter mailings to stay in touch with their customers. It is a simple, efficient and inexpensive way to reach customers and keep them informed about its various activities. As a beauty salon owner, emailing should be an integral part of your digital marketing. You will be able to keep in touch with your customers, and not be forgotten. Still not convinced? Here are 6 good reasons to write a newsletter.

You made the decision to create and send a newsletter on a regular basis to your customers? This judicious choice will allow you to reach your clients effectively and inform them of the various promotions related to your institute. You have different options for sending your newsletter depending on the number of people on your mailing list and the budget you are willing to invest. Following this article, you will be in a better position to choose a software that meets the criteria and needs that you have set for yourself.

As a beauty industry professional, you have a variety of different work environments to choose from. For example, you might choose to work from home, rent space in an existing salon, open your own storefront, or work for a salary or commissions at a salon or spa. Your ideal workplace mainly depends on your personality and the possibilities that are open to you…